Booktrust wants to build relationships with like-minded partners to help fund our inspiring projects. As a sponsor of Booktrust your company will not only benefit from association with this widely respected and much-loved charity but also from unique opportunities to enhance your brand, raise your profile and engage your staff and customers.
Media coverage £35 million
Booktrust's nationwide press coverage is valued at over £35 million per year.
Web and social media 1.4 million engaged users
Over 1.4 million follow us online via our website and on Facebook, YouTube and Twitter.
National reach 60,000 partners
Our extensive programmes work with over 60,000 health visitors, library staff and early years professionals, reaching 5 million parents every year.
Brand values Respected brands
Booktrust and Bookstart are two of the UK's most respected and trusted brands.
Corporate hospitality 40 award ceremonies
Our unrivalled portfolio of annual awards and campaigns includes over 40 award ceremonies and events.
Celebrity endorsement 130 celebrities and authors
We work with over 50 celebrity supporters and 80 shortlisted and winning authors every year.
What our sponsors say
Six years ago we started with a dream - a free book for every child starting school. Six years, 17,000 schools, 1,000 libraries, 1,000 Pearson Booktime employee volunteers, 7 million books and 4 million children later - that dream is a reality. Thank you Booktrust on behalf of every child and their carer who have discovered the joy of reading together through Booktime. Many aspire to partnership; few attain it. Booktrust understands partnership. Booktrust delivers. Working together as partners based on a shared passion for inspiring committed readers, we truly have achieved more.
Head of Corporate Responsibility, Pearson
The BBC National Short Story Award has gone from strength to strength over the last seven years, underpinned by a strong sense of common purpose and trust. Booktrust manages the Award very efficiently, dealing with everything from entries and the judging panel, to press and publicity. They understand the particular concerns of the BBC and are careful to work within our guidelines. From my perspective, this is a partnership of enormous value.
Editor of Readings, BBC Radio
Thanks to the flair of Booktrust, a multi-dimensional process has been made to appear smooth, seamless and straightforward and judges can do their work without having to worry about logistics. Through Booktrust, the Independent Foreign Fiction Prize has enjoyed the highest level of proactive and resourceful service. It's a pleasure to turn the spotlight on their achievement for once.
Literary Editor, The Independent
For more information and to discuss how sponsoring Booktrust can benefit your company, please contact Paul Hudson from our Development team.
t 020 8875 4832
Tier 1 partnerships
Booktrust is the hub for national literature development and currently receives regular funding from Arts Council England to support our programme of prizes, promotions and campaigns.
Booktrust works with the Department for Education to deliver free books programmes, enabling us to reach every child in England as well as children in Northern Ireland and Wales. Our government funding helps us to generate support from publisher partners in a unique public/private partnership. Our programmes range from universal offers for every child, to programmes targeted at children from more disadvantaged backgrounds or those with more specialised needs.
Booktrust jointly runs Booktime, which gives free books to reception-aged children, with Pearson, the world’s leading learning company. Since 2006, we have worked with Pearson to give nine million Penguin and Pearson UK books to over 3.5 million children, encouraging families to enjoy sharing books and reading together at home.
Tier 2 partnerships
The Department of Education is responsible for the central administration of all aspects of education and related services in Northern Ireland. Funding for Bookstart and Booktime has been provided over the last three years through grants from the Literacy and Numeracy Stering Group.
Booktrust Cymru, our Welsh office, works with the Department of Education and Skills in the Welsh Government, to deliver a universal free books programme, Bookstart / Dechrau Da, whereby all children in Wales are eligible for Bookstart Packs at 9 months and 18 months. A targeted programme for looked after children in Key Stage 2, Letterbox Club / Blwch Llythyrau, and book packs for visually and hearing impaired babies are also funded by the Welsh Government. This funding helps us to generate support from Welsh language publishers in a unique public/private partnership. The programmes in Wales are fully bilingual.
James Patterson in partnership with Random House are Founding Partners for the Children's Reading Fund, helping to establish the Fund with a large donation in January 2013. James will also be involved with a number of the Fund's activities during the year including the Let's Get Dads Reading campaign.
The View from The Shard are launch partners for the Children's Reading Fund and have selected the Fund to be their charity partner for their first year. The Fund was launched at a special reception in the viewing galleries at the top of the Shard - the tallest building in Western Europe - in advance of it opening to the general public in February 2013.
Waterstones are Founding partners for the Children's Reading Fund and have selected the Fund as their charity partner for 2013. They will be working with Booktrust on raising funds to help disadvantaged children across the UK, particularly focusing on children in care. Waterstones' staff have a tremendous track record in fundraising both in-store and at national and international challenge events.
Waterstones are also principal sponsors of the Children's Laureate, a role awarded every two years to an eminent writer or illustrator of children's books to celebrate outstanding achievement in their field and highlight the importance of exceptional children's authors in creating the readers of tomorrow. Julia Donaldson is the Children's Laureate for 2011 - 2013.
Tier 3 partnerships
The BBC National Short Story Award, delivered in partnership with BBC Radio 4, is one of the most prestigious awards for a single short story in the world. The shortlisted stories are recorded for on-air broadcast by well-known actors and listened to by millions of people.
Booktrust partners the BBC's Blue Peter for the enormously popular and influential BBC Blue Peter Book Awards, which have been recognising and celebrating the best authors, the most creative illustrators and the greatest reads for children since 2000.
We work with Dahl & Dahl on the unique Roald Dahl Funny Prize - launched by Michael Rosen and Booktrust in 2008 to honour those books that make young people, and all of us, roar with laughter. Dahk & Dahl are also supporting the Children's Reading Fund by granting usage of one of their characters, Matilda.
The Sunday Times EFG Private Bank Award honours the finest writers of short stories in the UK and Ireland and is the world's most valuable prize for a single short story. Booktrust has managed the award since its creation in 2010.
The John S Cohen Foundation
Booktrust partner the John S Cohen Foundation and ACE to deliver the biennial £40,000 David Cohen Prize for Literature, which honours a lifetime's achievement in literature.
Booktrust works closely with ACE and The Independent, with the support of Champagne Tattinger, to deliver the Independent Foreign Fiction Prize, which every year celebrates the best contemporary work of fiction in translation published in the UK.
Booktrust works in partnership with a number of well known publishers. Their support for our bookgifting programmes enables us to deliver a broad range of high quality books and resources directly into the hands of those who benefit the most. They also support our many literary promotions including the Children's Laureate, prizes and campaigns.
Booktrust Cymru sponsor, Stephens and George Print Group, sponsor the printing for the Bookstart Dechrau Da programme in Wales, supporting us to deliver high quality resources directly to families in Wales.
The Sunday Times EFG Private Bank Award honours the finest writers of short stories in the UK and Ireland and is the world's most valuable prize for a single short story. Booktrust has managed the award since its creation in 2010. Find out more about The Sunday Times Find out more about EFG Private Bank