Booked Up 2010-11
In September 2010 Booktrust commissioned the independent research agency ERS to undertake an evaluation of the Booked Up programme in 2010-11.
The evaluation consisted of two parts:
- A programme wide evaluation that explored all aspects of the programme and collected both qualitative and quantitative data from Year 7 students and Booked Up Coordinators;
- An impact study that sought to assess the impact of the programme by conducting surveys with Year 7 students and their parents/carers prior to being made aware of the Booked Up programme and approximately two months after Booked Up books were received.
Highlights of the reports include:
- 92% of students think that Booked Up is a good idea.
- 96.9% of Coordinators feel that Booked Up is ‘very effective’ or ‘quite effective’ at promoting reading for pleasure.
- 73.5% of Coordinators report that they see evidence of students wanting to read more for pleasure as a result of Booked Up.
- More than half of students said that they were reading books more often and enjoying books more since receiving their Booked Up book.
- More visits to bookshops: 56% of pupils stated that Booked Up had encouraged them to visit bookshops more frequently.
- Book purchasing: Over one third of students (36%) reported that Booked Up had led them to buy books for themselves or recommend the purchase of books to friends and family.
- Book recommendations: Half of all students recommended their book to a friend or family member.
- Parental impact: 66% of parents surveyed felt that Booked Up has led to them talking more to their child about books, whilst 32% have been prompted to purchase books for their child.
Independent research agency SQW consulting carried out an evaluation of the Booked Up programme in 2009-10.
Highlights of the report included:
- Booked Up stimulated excitement about books, encouraged library use and helped with the induction to reading at a secondary school level.
- Nearly all Booked Up coordinators thought that Booked Up helped encourage reading overall among Year 7s, as did a clear majority of children.
- Children in the most deprived areas were more likely to think that receiving the free book would encourage them to read.